Telling Your Story the Right Way for Your Brand

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.

Ready to choose the right promotional product to tell your brand’s story?

Six Tips for a Stress-Free Holiday Season

If you are thinking about the holidays right now and frowning, smooth your face, square your shoulders and take a cleansing breath. A little positive thinking can go a long way in helping you to enjoy the holidays this year instead of agonizing over all the little details. These 6 tips for a stress-free holiday season will start you off on the right foot.

1. Plan ahead. Print out return address labels for cards (I’m really doing it this year – bad hand cramping), update your address book, make room in your front hall closet for guest coats instead of piling them on a bed like usual, and prepare guest rooms ahead of time. Tackling a few of these tasks before you get really busy can make a world of difference.

2. Rethink your gift giving. Cut down on the mad shopping rush and stress of finding exactly what everyone wants this year – consider giving experiences instead of material gifts, and maybe even implement The Four Gift Rule. My extreme-gift-giving mom is actually trying it this year. Thanks, Mom!

3. Keep things simple with food and d├ęcor. Stick to your favourite recipes instead of trying something complicated and new, and a simple homemade centrepiece is all you need on your table. Please don’t belittle yourself for not having matching napkins and candleholders! Focus more on the family and friends you are gathering with rather than stressing over too many fussy preparations.

4. Have a few extra gifts on hand. A small stash of thoughtfully wrapped gifts is perfect for unannounced friends or last-minute invites. Choose items that have universal appeal and can be used by you and your family if they are still around come January. Think locally-made condiments, soy candles, handmade chocolates, wine and preserves.

5. Be choosy when it comes to events. This can be tough for social butterflies (my husband) and people who have trouble saying no (me). Only accept invitations to gatherings that are pertinent to the holiday and meaningful to your family. When planning your own event, keep it small and intimate with just a few close friends and relatives. We used to have a big Christmas open house but after a few years, we realized it was too chaotic as we spent most of our time greeting and seeing friends out, refilling glasses and snack bowls, and making sure little ones didn’t trash our house (even if they were adorable). Choose to host big parties at a different time of the year, when there is less going on and you are not so taxed.

6. Live in the now. As you trim the tree or make cookies with your kids, don’t forget to pause and really live in the moment. Don’t worry about what’s still on your to-do list (there’s always something), because before you know it the holiday will be over and you’ll be disappointed that you didn’t make the most of it. Also, carve out some time to do something just for you – take a walk, read your book, have a hot bath – it will go a long way in helping you to keep your sanity during the holidays.

Smart Tips Recruitment Agencies To Hire The Right People From Experienced

When it comes to reaching your business goals, finding the right people for the company is one of the most important factors that greatly affects the success of your business. However, it has also been one of the most difficult undertakings many business owners struggle with. It is a good thing that the challenge has become acute these past few years due to hyper-competition in the global business area.

Organizations are facing an increasing demand to move and innovate at an unprecedented speed. Moreover, employees are now looking beyond salary and position when choosing a job, so traditional talent attraction and recruitment strategies may not be as effective anymore. It is thus important for companies to review their talent recruitment strategy and see if it still suits their current requirements and can address ongoing changes in the job market.

One of the reliable recruitment agencies that has the right experience shares some tips in hiring the right people for the job. First, you must align your recruitment strategy with your overall corporate strategy. The positions you want to fill, the number of people you want to recruit, the quality of talent you are looking to engage and the content of your offers should be based on specific and clearly defined business goals.

Secondly, ensure a well-organized process or system. Just like in your other business processes, establishing SOPs for your recruitment process is crucial. Following a system and obtaining the guidance of top job consultants will help the business avoid costly recruiting mistakes. Hiring the wrong person is one of the costliest and time-consuming mistakes a company can make. A well-ordered and structured recruitment process also puts an emphasis on the professionalism of your organization.

Additionally, working with the experts is a smart move. This is not a time to cast your recruiting net randomly into the talent pool. You need a focused, systematic route that will allow you to reach out to the most qualified candidates for your needs. This can only be possible with the help of leading head-hunters, who will have the network and resources to match you with the most suitable people to include in your team, within the budget and timeline you have specified. Remember that effective recruitment is not a one-time project, but rather, an ongoing task.

Care Costs in Retirement – Controlling Your Health

It’s no secret that health care becomes a bigger concern for most of us as we grow older. More ailments are likely to develop, which means more money spent to visit health professionals and buy medication. Even if you remain healthy through your later years, the costs of preventative care and preparing for potential unexpected health situations are rising.

Health-related expenses will likely be one of the biggest components of your retirement budget. You need to be prepared to pay for comprehensive insurance coverage and potential out-of-pocket costs for care. Here are three strategies to help you manage this critical expense in retirement.

Understand how Medicare works

The good news for Americans age 65 and older is that you qualify for Medicare. That makes increased dependence on health care services more affordable. At age 65, most people automatically qualify for Medicare Part A at no cost, which primarily provides coverage for hospital stays and skilled nursing care. Medicare Part B must be purchased (approximately $109 per month in 2017 for most retirees). Part B covers the costs of visiting a physician, but with some deductibles. Many people purchase additional coverage to use for out-of-pocket expenses, such as a Part D prescription drug plan or a Medicare Supplement policy.

With Medicare, timing is important. Signing up when you first qualify for coverage will keep costs at the lowest level. If you maintain insurance through your employer after turning 65, you can delay Medicare enrollment without risking late penalties.

If you retire prior to age 65, you will need to purchase insurance on the open market to cover health-related expenses until you become eligible for Medicare. Individual coverage tends to get more expensive as you grow older, so work the cost into your retirement budget. Some employers offer retiree health insurance as a benefit. Check with your human resources department to see if this option is available to you.

Allocate sufficient funds for health care costs

As you develop your retirement income strategy, make sure you have money set aside for health expenses that will be your responsibility. By one estimate, the average 66-year-old couple will need to tap more than half of their lifetime pre-tax Social Security benefits to pay for health care expenses throughout retirement. Most people will likely have to rely, in part, on their own savings to help offset some medical expenses.

Along with other retirement savings, you may want to establish a health savings account (HSA) during your working years. HSAs are designed to help build tax-advantaged savings to pay for out-of-pocket medical expenses you incur during your working years. However, any leftover funds can be applied to health expenses later in life, including premiums for Medicare and long-term care insurance. Keep in mind that you must be enrolled in a high deductible health plan to open an HSA.

Focus on your own health

One way to potentially keep health care costs under control in retirement is to create or maintain a healthy lifestyle. Small changes you make today, such as eating right or prioritizing sleep, could reduce the likelihood that medical issues will impact you later in life. Being physically active may also benefit your finances in retirement – according to the American Heart Association, it could potentially help you save $500 a year today on health-related expenses.

Having a plan doesn’t guarantee that you will avoid heath issues, but you may find comfort in knowing how you can tackle health care costs in retirement.